WYLD PURE: Why We Made a Chemical-Free Family Toothpaste

Are you someone who can taste every chemical?

I am.

I can smell synthetic fragrance before I even open the lid.

I can taste artificial sweeteners instantly.

And lately, I’ve been thinking a lot about what we’re actually putting in our mouths every single day.

Toothpaste is something we use multiple times daily.

Our kids use it.

We rinse — but we still absorb small amounts.

So I started asking questions.

What if it was simpler?

What if it didn’t need sweeteners?

What if it didn’t need fillers?

What if it didn’t need a long ingredient list full of words we can’t pronounce?

That’s how WYLD PURE Charcoal Toothpaste was created.

What’s inside?

• Coconut oil

• Bentonite clay

• Arrowroot powder

• Beeswax

• Spearmint essential oil

• (Charcoal in the whitening version)

That’s it.

No chemicals.

No sweeteners.

No preservatives.

No synthetic flavouring.

No fillers.

Just intentional, small-batch ingredients.

Why Charcoal?

Activated charcoal is known for its natural cleansing properties.

It helps lift surface buildup while the clay supports gentle polishing.

It’s simple.

It’s minimal.

It’s family friendly.

How To Use

Scoop a pea-sized amount onto your toothbrush.

Brush as usual.

Rinse thoroughly.

Because this is oil-based and natural:

• Store below 25°C

• If it softens in heat, refrigerate to reset

• Keep lid tightly closed

This is a balm-style toothpaste — not a commercial foam paste.

And that’s intentional.

Why We Do It This Way

Wyld Revolution Co. was built from the idea that small changes matter.

We don’t chase mass production.

We don’t bulk-manufacture.

We make things slowly.

Consciously.

In small batches.

This toothpaste is no different.

Where To Buy

Available this weekend at Vine & Dine 🍷

Or online anytime at:

👉 www.wyldrevolution.com.au

Small batch.

Made intentionally.

Always conscious.

Always Wyld.