🌿 WHY WE CHOOSE SUSTAINABILITY (AND WHY THESE SWIM PIECES MATTER)

Jacqui@wyldrevolutionco
Jan 28
3 min read

At Wyld Revolution Co., sustainability isn’t a trend we jump on when it’s convenient — it’s something that’s been woven into the way we live, travel, create and raise our family.

Living a Wyld life means being intentional. It means slowing down, questioning where things come from, how they’re made, and what kind of impact they leave behind. It means choosing quality over excess, versatility over fast fashion, and pieces that tell a story — not just fill a wardrobe.

That’s exactly why we’re so excited to introduce our new recycled swimwear pieces, designed to be mixed, matched, worn hard, loved deeply and lived in — season after season.

👙 SWIM THAT MOVES WITH YOU (AND THE PLANET)

Our newest swim additions — including the Byron Bandeau tops and Demi & Rani bottoms in both retro and floral recycled prints — are all crafted using recycled nylon fabrics. These materials are created from post-consumer waste, helping reduce landfill and minimise the environmental footprint that traditional swim production leaves behind.

But sustainability, for us, doesn’t stop at fabric.

It’s about designing pieces that actually work — that you can throw on for a beach day, layer under a linen shirt at the markets, or wear while chasing kids, waves, sunsets or music festivals. Swim that doesn’t demand perfection — just presence.

These pieces are:

Comfortable and flexible, with soft stretch and double-lining where it matters
Designed to mix and match, so you don’t need ten different sets
Timeless in style, inspired by retro silhouettes and coastal living
Made to last, not to be worn once and forgotten

When you can wear something in multiple ways, across different moments of your life, you naturally consume less — and that’s one of the most powerful sustainability choices we can make.

♻️ WHY MIX & MATCH IS A CONSCIOUS CHOICE

Fast fashion teaches us that we always need something new. A new colour. A new cut. A new “must-have”.

We don’t buy into that.

Mix-and-match swimwear is one of the simplest ways to build a more conscious wardrobe. By choosing versatile tops and bottoms that pair across prints and styles, you create more outfits with fewer pieces — without sacrificing style.

Our retro and floral prints are intentionally designed to complement each other, so you can build a swim rotation that feels fresh without constantly adding more. One bandeau, two bottoms. One bottom, two tops. Endless options — less waste.

That’s Wyld thinking.

🌊 SUSTAINABILITY IS PERSONAL

For us, sustainability isn’t just about products — it’s about how we live.

It’s about travelling lightly, teaching our kids where things come from, choosing second-hand where we can, supporting small makers, and creating businesses that align with our values rather than fighting against them.

We’re not perfect — and we don’t pretend to be. But we believe that small, intentional choices add up. Choosing recycled fabrics. Choosing brands that prioritise ethical production. Choosing quality over quantity. Choosing pieces that last longer than one season.

These swim pieces are an extension of that philosophy.

They’re made for salty hair, sun-kissed skin, dusty feet, spontaneous swims and real life — not just posed photos. They’re designed to be worn, lived in, and loved without guilt.